As a marketer in a past life (the one pre-kids,) I’m forever on the lookout for examples of standout book marketing. Book sales fascinate me because, unlike many other products, the appeal of an author’s persona can often be as instrumental to sales as the content itself.
For introverted authors, the newfound ability to pitch themselves and their books behind the veil of Facebook and Twitter may well be a godsend. Today, most agents and editors will encourage authors to use social media to engage readers and build fan bases. While social media is extremely important, older online practices such as book trailers and websites, although less the rage, can still dramatically boost buzz. Case in point, here are several gems (primarily trailers with one website thrown in for good measure,) which illustrate creative non-social media approaches to marketing your book online.
1. Know Someone Famous?
Ok we can’t all be so lucky to have friends like Tom Skerritt and Zach Galafanakis but if you do… you too can create a fun, quirky book trailer primed for viral sharing. Check out these star-studded trailers:
2. Have an Appliance and a Sharpie?
If YouTube has taught us anything, it’s that one doesn’t need cash to make a splash.
Miranda July’s book site is bare bones, yet it’s one of the most creative sites I’ve ever seen. Most importantly, a visit to the site makes me want to buy the book!
3. Able to Animate or Show Your Process?
The trailers below are for the graphically adept amongst us. If you consider yourself a true artiste then a book trailer highlighting your milieu can be the perfect format.
4. Ready to Bare Your Soul?
Alternatively, an effective trailer may be as simple as an author sharing his or her truth and a taste of the story. Here are a few good examples:
5. Willing to Make Fun of Yourself?
Not everyone can pull off funny. But if folks (other than family members and friends) have championed your wit, sarcasm, or dark humor, a book trailer just may be your opportunity to let your inner jokester shine. Here’s a solid example of one author doing sarcasm:
Care to add to the list? Seen any good, quirky, creative (or alternatively, downright terrible) old school online approaches to marketing a book?